Marketo offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. It offers customized products for several industries, including technology, healthcare, media, higher education and manufacturing.
Orchestrate any process that involves Marketo. Actively monitor any of the listed entities to drive business processes. Trigger flows based on entity values or changes, and incorporate data from these entities into your workflow. Automate actions such as creating or updating any entity as well as any of the listed actions.